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Our Team

Joyce Chuah | CEO

“I believe in plans.

When we plan, we are not taken aback by surprises. Life is so full of them and I don’t like to take any chances on my financial health. Therefore, every aspect of my financial life has to have a plan.”

Joyce graduated with a MPhil in Finance and Management Studies from the University of Cambridge, UK.  She has been in the financial services industry since 1997.

Joyce is a Certified Counselor, a licensed Financial Planner, a CERTIFIED FINANCIAL PLANNER® professional, a Certified Pembangunan Sumber Manusia Berhad (PSMB) trainer, a Certified Practitioner of Neuro-Linguistic Programming from ABNLP and a Certified Practitioner of Time Line Therapy™

Joyce was a lecturer for the CFP program at the Institute of Management Studies and has conducted numerous Financial Literacy seminars for corporate employees.

She is also known for her contributions in the Personal Money magazine, The Star, BFM 89.9 Ringgit & Sense radio programs and is a writer of the weekly “Financial Snacks” in Star Biz.

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